Natura is a brand that offers health and beauty products made primarily with natural ingredients, renewable and from the Amazon socio-biodiversity. The company uses only safe ingredients according to the most current criteria of international science and replaces controversial ingredients when evidence of environmental or human health hazards emerges. Naturas raw materials are tested for purity and potency to ensure that their products are free of contaminants and that active ingredients are present at optimum levels.

Naturas products are made primarily with natural ingredients, renewable and from the Amazon socio-biodiversity, which are then combined with the best of cosmetic technology to maximize product performance and benefits. By prioritizing natural ingredients in their formulas, the company seeks not only the well-being of their customers but also the well-being of the planet. Plant-based ingredients are renewable, unlike mineral-based ones, which come from petrochemical substances and are still massively used by the cosmetics industry.

Naturas sourcing of ingredients in the Amazon provides additional income to poor communities across the region, delivers benefit sharing of the profit made on the cosmetic products sold, and investments in capacity building, training, infrastructure, and institutional strengthening. The companys innovative business model could be scaled to deliver higher impact in the future.

There is no information on negative ingredients or materials used by Natura.