The phrase "Never back down, never what? Never give up" is a motivational saying popularized by the streamer Nick Eh 30. It means to never retreat or give in ("never back down") and to persist no matter the challenges ("never give up"). The "never what?" part is a rhetorical prompt leading to the answer "never give up," emphasizing steadfastness and determination. This phrase has become a viral catchphrase and meme on platforms like TikTok, used to inspire and encourage resilience and perseverance in various situations

. In essence, it encourages people to stand firm in the face of adversity and keep pushing forward without surrendering. It is often used as a motivational motto in gaming, sports, personal challenges, and everyday life