Oriflame is a beauty brand that uses natural ingredients in their products and undergoes rigorous Eco-Ethical Screening to assess their source, safety, and quality. The brand claims that all their extracts are sourced from nature, and they only use natural exfoliants in their rinse-off products.

One of their popular products is the Optimals Even Out Serum, which contains Aqua, Glycerin, Alcohol Denat, Dimethicone, Distarch Phosphate, Propanediol, and other ingredients. Aqua is the most common skincare ingredient and is used as a solvent for ingredients that do not dissolve in oils but rather in water. Glycerin is a natural moisturizer that is also present in our skin. Dimethicone is a silicone that makes the skin silky smooth, creates a subtle gloss, and forms a protective barrier.

Oriflame has a wide variety of skincare products, including cleansers, toners, moisturizers, eye care, lip care, masks, serums, treatments, sun care, and more. One of their best-selling products is the Tender Care Protecting Balm, which is a multi-purpose balm that can be used on lips, face, cuticles, and other dry areas.

The brand claims that they use botanical extracts as key ingredients in their products, but these ingredients are used in very low concentrations. For example, the key ingredients meadowsweet, gooseberry, and rosehip seed oil in the Oriflame Optimals Even Out Replenishing Night Cream are used in concentrations of less than 1% .

It is important to note that some skincare ingredients can be harmful, such as triclosan, which is a known carcinogen and endocrine disruptor. However, Oriflame claims to use responsible ingredients and undergoes Eco-Ethical Screening to ensure that their products are safe to use and created in a responsible way.