PETA's campaign "Where do you draw the line?" challenges people to reconsider the arbitrary distinctions made between animals considered pets and those considered food. The message highlights that all animals want to live and questions why society accepts killing some animals for food while loving others as companions

. Albert Schweitzer, a humanitarian cited by PETA, emphasized the ethical responsibility to act with mercy toward all living beings, suggesting that while we cannot stop all suffering, we should strive to reduce it by choosing kinder ways to feed, clothe, entertain, and educate ourselves without harming animals

. The campaign often uses visual billboards showing a line drawn between animals commonly kept as pets (like dogs and cats) and those commonly eaten (like cows, pigs, and chickens), prompting viewers to reflect on where they personally draw that line and why

. In summary, PETA's "Where do you draw the line?" asks people to question the moral boundaries society places on animal use and to consider extending compassion and rights to all animals, not just those traditionally seen as pets