Polar Skate Co. is a Swedish skateboard brand founded by Pontus Alv, known for high-quality maple skateboard decks and a distinctive streetwear line that includes hoodies, T-shirts, pants (notably the Big Boy jeans), jackets, and accessories. The brand has a strong presence in both skateboarding culture and streetwear, with products produced primarily in Europe and a dedicated following on social media and in specialty shops worldwide.
Overview and what they’re known for
- Skateboards: Polar’s decks are crafted from maple and offered in a variety of sizes and graphics, emphasizing durability, pop, and a signature aesthetic. Prices for boards typically fall in a mid-to-upper range within the skate market.
- Apparel and accessories: The clothing line spans hoodies, T-shirts, long sleeves, jackets, pants (including their iconic Big Boy jeans), and accessories like hats and bags. The collections often reflect a gritty, retro-inspired 90s vibe that aligns with their skate ethos.
- Brand identity: Polar Skate Co. positions itself as a creator-focused brand rooted in skate culture, with a design language that emphasizes simple silhouettes, bold graphics, and functional streetwear. Pontus Alv remains a central figure in the brand’s story and authenticity.
Buying Polar Skate Co. products
- Where to shop: Polar products are available through official channels and a network of skateshops and online retailers. Look for the brand’s official site for apparel and decks, and check reputable skate boutiques for limited releases and collaborations.
- Sizing and fit: Polar apparel generally runs large relative to some brand standards, so it’s wise to consult size charts on retailer pages or Polar’s own size guidance when available, especially for outerwear.
- Availability and regional notes: Because Polar often releases limited runs and collaborates with retailers, regional stock can vary; checking multiple shops or sign-ups for restock alerts can be helpful.
Brand history and people
- Founder: Pontus Alv, a notable figure in European skate culture, previously worked with brands like Cliche and Mad Circle before establishing Polar Skate Co. in Malmö, Sweden. This history contributes to Polar’s reputation for deliberate, craft-focused design.
- Global presence: The brand maintains a strong international footprint with online shops and retailers across Europe and beyond, supported by a dedicated social media presence.
If you want, I can:
- Suggest specific Polar items based on your style (skateboarding vs. streetwear-focused) and budget.
- Compare Polar’s deck options (size, shape, and profiles) to another brand you’re considering.
- Help locate current stock at retailers near you or in your preferred region.
