The perfume "Rum" by Alex is a new fragrance for women and men launched in 2022. It features top notes of cherry and dried fruits, middle notes of rum and vanilla, and base notes of tonka bean and musk

. Rum is described as a "gourmand" ingredient that pairs well with woods, adding complexity, sweetness, and intrigue to perfumes

. The olfactive profile of rum is rich, with musky, sweet, powdery, and floral facets, and it can also have hints of vanilla, clove, ginger, or ripe fruits

. The IFRA Transparency List includes "alcoholic beverages, rum, CO2 extract, nonalc." as a fragrance ingredient used for odor or malodor coverage