A Safety Advisory Group (SAG) is a non-statutory advisory body typically coordinated by local authorities, made up of representatives from emergency services, local government, health services, and other relevant organizations. Its main role is to provide expert advice and guidance to event organizers to help plan and manage events safely, ensuring the wellbeing of attendees, minimizing inconvenience to locals, and facilitating effective cooperation among agencies. SAGs review event plans covering risk assessments, traffic management, fire safety, first aid, insurance, and contingencies. Importantly, SAGs do not have legal powers to approve or cancel events; legal responsibility for safety remains with the event organizers. They aim to promote safer events contributing to stronger communities through coordinated safety planning and sharing best practices. Examples of events SAGs advise on include street carnivals, music festivals, sporting events, fairs, and firework displays. Engaging with a SAG early in the event planning process (often six months in advance) is recommended to leverage their expertise and support. In summary, a Safety Advisory Group is a collaborative forum designed to enhance public safety at events through expert advisory and coordination, without direct regulatory authority, helping organizers meet their legal and safety obligations efficiently.