Buying stocks when they are down can be a smart strategy, but it comes with both risks and potential rewards. The main advantage is the opportunity to purchase quality stocks at discounted prices, potentially increasing returns when the market rebounds. Market downturns offer a chance to buy more shares through strategies like dollar-cost averaging, which can enhance long-term gains if the stock or market recovers. However, risks include the possibility of a stock continuing to fall (a downward trend), getting caught in value traps where the company's fundamentals deteriorate, and the challenge of timing the market correctly. Selling during market drops often locks in losses, so long-term investing and holding through volatility is generally advised. Investing during down markets suits those with a long-term horizon and a tolerance for short-term losses. In summary, buying stocks when they are down can be beneficial if based on careful analysis, confidence in the company's value, and a long-term investment plan. Panic selling should be avoided, and having cash ready to deploy during dips can help capitalize on opportunities.