Alok performed a major show called the "Show do Século" (Show of the Century) on the Praia de Copacabana in Rio de Janeiro. The event took place on August 26, 2023, to celebrate the centenary of the iconic Copacabana Palace hotel as well as Alok's 32nd birthday. The show was free and featured an impressive stage in the form of a 30-meter high pyramid, combined with drones, fireworks, and light effects. The music blended electronic rhythms with samba and other Brazilian styles, including tributes such as one to MC Marcinho. Despite rain, thousands attended and enjoyed the vibrant performance. The event was significant not only for its entertainment value but also for its impact on the community and tourism in Rio. Police security was robust, with many people detained for infractions around the event. Cleanup efforts after the show were also extensive, confirming the scale of the audience and impact.

There are several video recordings and streams of the event showcasing the highlights and atmosphere.

In summary, Alok's show in Copacabana was a landmark performance combining music, celebration, and large-scale event production at one of Rio's most famous locations.