The "Show Me The Money" radio commercial is a contest promoted by Rádio Comercial where listeners can win cash prizes. To participate, listeners must send an SMS with the word "GANHAR" to the number 68886, which costs €1.5 + VAT. Messages can be sent at any time. Each week, one message is randomly selected by a computer program without human intervention. The chosen participant receives a call between 14:00 and 15:00, and must answer the phone within five rings. Crucially, the first thing they must say when answering is "SHOW ME THE MONEY!" If they say anything else like "Who is this?" or "Hello?", they lose the chance to win. The prize is awarded on a card. The contest is authorized by the Lisbon City Council and regulated accordingly

. The commercial emphasizes the excitement and simplicity of the contest, encouraging listeners to be ready to answer their phone correctly to win substantial cash prizes, sometimes as much as €50,000 or even €100,000, as seen with past winners

. More information and the contest rules are available on the official website showmethemoney.pt