Super Retail Group is an Australian-based company that owns and operates a portfolio of retail brands across Australia and New Zealand. The group owns four main brands: Supercheap Auto (automotive retail), rebel (sporting goods), BCF (boating, camping, fishing), and Macpac (outdoor and leisure). Founded in 1972 as a mail-order business, it evolved into a major retailer with a presence in both countries. The company is publicly listed on the Australian Stock Exchange since 2004 under the ticker SUL. Recently, in September 2025, the group dismissed its CEO Anthony Heraghty due to issues related to undisclosed relationships and workplace governance concerns. The CFO David Burns has been appointed interim CEO while the search for a new CEO is ongoing. Super Retail Group has been recognized for its workplace mental health initiatives and was named Organisation of the Year 2025 for Australia and New Zealand in this regard. The company operates from its headquarters in Strathpine, Queensland.