Supercheap Auto is a leading automotive parts and accessories retailer based in Australia, with over 300 stores across Australia and New Zealand. Founded in 1972 by Reg and Hazel Rowe as a mail-order business, it opened its first physical store in Brisbane in 1974. The company offers a wide range of products including car batteries, air filters, coolants, car alarms, car stereos, GPS devices, motorcycle parts, pneumatic tools, and automotive accessories. It also supports both in-store and online shopping, with options for delivery and in-store pickup. The stores come in different sizes, including standard stores around 700 m² and larger "Superstores" of about 1,000 m². Supercheap Auto has a significant presence in motorsport sponsorship, having been the naming rights sponsor of the Bathurst 1000 race from 2005 to 2020 and continuing involvement in racing events. Headquartered in Strathpine, Queensland, Supercheap Auto emphasizes customer passion for cars, supported by an extensive product range and knowledgeable team members. The brand is part of the Super Retail Group and employs between 1,001 and 5,000 people. In addition to auto parts and accessories, Supercheap Auto stocks tools and outdoor equipment, catering to DIY home handymen and outdoor enthusiasts. It is known for an extensive product portfolio with over 10,000 different items available in-store and online, making it a major specialist retailer in aftermarket automotive accessories. Locations have specialized service options including onsite services, battery recycling programs, and wheelchair accessibility in stores. Major stores are in cities like Sydney, Melbourne, Perth, and Hamilton (New Zealand) among others. For more details or to shop online, visit their official website. This summary answers your query about "Supercheap Auto" by providing an overview of the company, its history, products, services, and presence in Australia and New Zealand.