The AIDA model comprises four stages: Attention (or Awareness), Interest, Desire, and Action.

• Attention/Awareness: capturing the consumer’s attention to make them aware of the product or brand.
• Interest: engaging the audience by highlighting benefits and relevance.
• Desire: creating a favorable feeling toward the product, often by linking benefits to the consumer’s needs or aspirations.
• Action: prompting the consumer to take a concrete step, such as making a purchase or signing up.

If you’d like, I can tailor this to a specific product or industry and suggest example messages for each stage or a simple campaign flow.