An account manager is a professional responsible for managing and developing relationships with a company’s clients or key customers. Their main goal is to ensure client satisfaction, retain business, and often drive revenue growth through upselling and cross-selling. They act as the primary point of contact between the client and the company, coordinating with internal teams to meet client needs and align offerings with the client’s goals. Key aspects of the role

• Client relationship management: maintaining regular contact, understanding client needs, and ensuring alignment between client goals and the company’s products or services.
• Revenue growth and account strategy: identifying opportunities for expansion within the account, such as upsells, cross-sells, and renewals, and developing a plan to realize them.
• Coordination and collaboration: working with sales, product, support, and other internal teams to deliver tailored solutions and resolve issues.
• Performance monitoring: tracking account health metrics (retention, satisfaction, usage, renewal timelines) and reporting to both the client and internal stakeholders.
• Negotiation and contract management: handling terms, renewals, and contract changes to maintain a mutually beneficial relationship.

Typical environments

• Roles may be titled Account Manager, Client Manager, Key Account Manager (KAM), or Customer Success Manager, depending on industry and company emphasis.
• Found across B2B industries such as technology, software, manufacturing, consulting, and services.
• Often requires skills in communication, relationship-building, sales, project management, and a solid understanding of the client’s business.

Common skills and qualifications

• Strong communication and interpersonal skills
• Strategic thinking and problem-solving
• Sales acumen and negotiation abilities
• Ability to manage multiple accounts and prioritize
• Familiarity with CRM tools and data-driven decision making
• Sector-specific knowledge can be a plus (e.g., SaaS metrics for software accounts)

If you’d like, provide a specific context (industry, country, seniority level) and I can tailor a more precise job definition, typical responsibilities, and expected KPI metrics for an account manager in that setting.