The "We Can Do It!" poster is an iconic American World War II wartime poster created in 1943 by artist J. Howard Miller for Westinghouse Electric as an inspirational image to boost female worker morale. It features a woman war worker flexing her arm muscle with the slogan "We Can Do It!" The poster was originally used internally by Westinghouse for a short period to motivate factory workers and was not widely known during the war. It was rediscovered in the early 1980s and has since become a symbol of female empowerment and feminism, often mistakenly called "Rosie the Riveter." The woman depicted was intended to represent strength and determination of women workers in the wartime effort. The image remains culturally significant and frequently reproduced today.