The phrase "We Can Do It!" is famously associated with a World War II American wartime poster created by artist J. Howard Miller in 1943 for Westinghouse Electric. It was intended to boost morale among female workers during the war. The woman depicted in the poster became a symbol of female empowerment and is often linked to "Rosie the Riveter," a cultural icon representing women who worked in factories and shipyards during the war. The "We Can Do It!" poster was not widely seen during the war but was rediscovered in the 1980s and embraced as a feminist symbol of women's strength and capability. Although often conflated, the "We Can Do It!" image and "Rosie the Riveter" are distinct, with Rosie originally referring to various images and media that promoted women’s industrial labor during WWII. This poster became a lasting emblem of women's empowerment, celebrating their contributions during a pivotal time when many women took on roles traditionally held by men, reshaping gender roles and fostering workplace equality movements in the following decades.