Bubble skincare products are formulated for young skin, but they are safe to be used by all ages and skin types. The brand was created "with teens, for teens," and the products are intended for the teen who has "the occasional breakout," and not for those with severe acne. The Fresh Start Gel Facial Cleanser is recommended for ages 12-18. The brand is leaning into Gen Z with eye-popping packaging. Therefore, Bubble skincare products are suitable for all ages, but they are specifically designed for teenagers.