Pumpkin puree is typically found in the baking aisle of the grocery store. It is usually in cans or jars and can be labeled as "pumpkin" or "pureed pumpkin". In some stores, canned pumpkin may be placed with other canned vegetables rather than being exclusively associated with baking ingredients. If you prefer organic or natural products, you might find canned pumpkin options that cater to specific dietary preferences or organic certifications in the organic or natural foods section. Pumpkin puree is sometimes considered a seasonal item, so you may not see it until fall rolls around. However, it can be found in almost any grocery store or specialty market, especially Whole Foods Market. It is also available at most health and natural food stores. Some grocery stores may have a holiday section where pumpkin puree is placed. If you are having trouble finding it, look for eye-catching decorations and signs hinting at the presence of canned pumpkin. Remember to explore the higher or lower shelves as well, as it might not always be placed at eye level.