B2B sales stands for business-to-business sales, which is the process of selling products or services from one business to another. B2B sales are characterized by larger transaction amounts, more educated buyers, a multistakeholder approval process, and thus a longer sales cycle. B2B sales require building relationships, effective communication, and demonstrating value to drive successful transactions in the business-to-business environment. B2B sales come in three different types depending on the sales model: supply sales, service sales, and value-added sales. Unlike B2C sales, which are usually smaller in scale and involve only the consumers decision, B2B sales can often stretch to thousands or millions of dollars and a massive supply chain. The B2B sales process is a series of steps guiding through the customer journey, which involves everything from cold calling, sales email cadences, scheduling meetings, organizing and conducting demos, and researching buyers pain points and objections.