Communication models are simplified representations of the process of communication, aiming to describe both verbal and non-verbal communication as an exchange of messages. They typically involve the idea that a sender encodes information in the form of a message and sends it to a receiver through a channel, with the receiver needing to decode the message and provide feedback. Some common types of communication models include linear models, such as Aristotle's model and the Shannon-Weaver model, and interactive models, such as the Osgood-Schramm model and the Westley and Maclean model

. These models help in understanding the communication process, analyzing communication problems, enhancing communication skills, guiding organizational communication, improving message design, facilitating interpersonal communication, and planning and evaluating communication campaigns