"Cougar" is a slang term used to describe an older woman who seeks romantic or sexual relationships with significantly younger men). The term is thought to have originated in Western Canada and first appeared in print on the Canadian dating website Cougardate.com possibly as early as 1999). Although the origin of the word is debated, it has been stated to have "originated in Vancouver, British Columbia, as a put-down for older women who would go to bars and go home with whoever was left at the end of the night"). However, like many formerly derogatory terms, there has been an increasing effort to "reclaim" the term in recent years). The cougar concept has been increasingly used in television shows, advertising, and film).