Dynamic Search Ads (DSAs) are a type of Google Ads campaign that automatically generates ad headlines and landing pages based on the content of your website. They are designed to help advertisers find customers searching on Google for precisely what they offer, and are ideal for advertisers with a well-developed website or a large inventory.

DSAs work by analyzing your websites content and identifying keywords relevant to your business, then automatically generating ads to target them. When a customers search is relevant to your product or service, Google Ads will dynamically generate an ad with a clear headline for the most relevant page on your site. This allows for more congruency between the search term, the search ad, and the landing page.

Benefits of using Dynamic Search Ads include saving time, as there is no need to map keywords, bids, and ad text to each product on your website. DSAs may also help you advertise to new markets faster than other alternatives. Additionally, DSAs can help you identify relevant searches you may be missing with your regular search campaigns and can also help you keep your ads relevant to what people are searching for.

However, there are also some disadvantages to using DSAs. They can be problematic if you require a high level of control over your ad copy. Additionally, DSAs may not be the best choice if you want to target specific keywords or if you have a limited budget.

Overall, DSAs are a powerful campaign type that can help expand your query coverage and drive more volume to your site. They are easy to set up and can be a great way to target keywords that your traditional search campaigns may miss.