Editorials are articles written by the senior editorial people or publisher of a newspaper, magazine, or any other written document, often unsigned. They are meant to present the newspapers opinion on an issue and influence public opinion, promote critical thinking, and sometimes cause people to take action on an issue. Editorials are typically published on a dedicated page, called the editorial page, which often features letters to the editor from members of the public. The page opposite this page is called the op-ed page and frequently contains opinion pieces by writers not directly affiliated with the publication. Editorials have an introduction, body, and conclusion like other news stories. They provide an objective explanation of the issue, especially complex issues, and a timely news angle. They also include opinions from the opposing viewpoint that refute directly the same issues the writer addresses. Good editorials engage issues, not personalities, and refrain from name-calling or other petty tactics of persuasion. Editorials aim to help readers understand complex issues through a balanced presentation of facts and opinions. They thoroughly analyze current events from a stance that aligns with one side of an issue. Editorials can be interpretive, persuasive, critical, or appreciative. They are free of bias and well-researched to sufficiently argue the article’s central thesis. Editorials reflect the views of the owners, managers, or board of directors of media companies.