Hallmark movies are a genre of made-for-TV films produced primarily for the Hallmark Channel and its sister network Hallmark Movies & Mysteries. These movies are characterized by their family-friendly, heartwarming, and inspirational themes. They often focus on simple, wholesome stories involving love, friendship, family, and community, typically culminating in happy endings

. A significant portion of Hallmark movies are holiday-themed, especially Christmas movies, which have become highly popular and are known for their feel-good storytelling, small-town settings, and romantic plots, often featuring single women finding love during the holiday season

. Besides holiday films, Hallmark also produces other genres such as mysteries and westerns, often organized into series or "wheel" formats

. Hallmark movies tend to be low-budget productions but are appreciated for their heartwarming and non-explicit content, making them suitable for family viewing

. The channel's original movies have garnered large audiences, especially during their seasonal "Countdown to Christmas" programming when a succession of festive films air from late October through December

. In summary, Hallmark movies are made-for-TV films known for their wholesome, feel-good narratives centered on love, family, and community, with a strong emphasis on holiday-themed romantic stories.