Key Performance Indicators (KPIs) are specific, numerical marketing metrics that measure progress toward a defined goal within marketing channels. They are measurable metrics that gauge overall performance over time and are used to evaluate the effectiveness of marketing efforts while enforcing the strategy over the long term. KPIs are valuable resources to help marketers make informed decisions and validate returns on marketing spend. Choosing efficient marketing KPIs is essential to evaluate the effectiveness of marketing campaigns and readjust the business users strategy.

Here are some examples of marketing KPIs:

• Customer Acquisition Cost (CAC)
• Lifetime Value of a Customer (LTV)
• Return on Investment (ROI)
• Return on Ad Spend (ROAS)
• Marketing Qualified Leads (MQL)
• Sales Qualified Leads (SQL)
• Follower Growth
• Conversion Rate
• Website Visitors
• Social Media Engagement
• Referral Traffic
• Net Promoter Score (NPS)
• Organic Traffic
• Event Attendance
• Marketing revenue attribution
• Customer lifetime value
• Digital marketing ROI
• Traffic-to-lead ratio
• Lead-to-customer ratio
• Landing page conversion rates
• Mobile traffic, leads, and conversion rates

It is important to choose KPIs that matter and are relevant to the business needs. Tracking the wrong or irrelevant KPIs won’t drive actionable results and will likely just waste time.