Lock screen ads on Kindle are a feature that allows authors to promote their eBooks directly to customers most likely to buy them. These ads appear on the lock screen of Kindle E-readers and Fire tablets, and they are interest-targeted, meaning they are targeted by genre. When readers tap on the ad, they are sent to the books detail page, where they can easily purchase and download the title.

If you purchase a Kindle device with ads, the lock screen will display an advertisement for either a book or another Amazon-branded product. The ads are effectively your lock screen wallpaper, showing you ebooks and products that Amazon thinks youll want to buy. However, if you find these ads annoying, you can remove them by following a few simple steps.

Here are some key points about lock screen ads on Kindle:

• Lock screen ads are only available in the US.
• Lock screen ads are a way for Amazon to offer some device models at a subsidized price by including personalized advertising on the device.
• Lock screen ads are not hard to miss, but they are not too intrusive either.
• Removing ads from your Kindle device can be done by making a one-time payment to cover the difference between the device price with and without lock screen ads.
• The fee to get rid of lock screen ads on your Kindle or Fire tablet may vary depending on which device you have, but it is no more than the difference between the ad-supported and ad-free versions (or about $15 to $25 per device) .