Official Platinum tickets are a category of tickets offered by Ticketmaster that provide access to some of the most popular or premium seats for an event. These tickets are priced dynamically based on demand and supply, with prices set by the event organizer (such as a sports team, artist, or theatre producer), rather than by Ticketmaster itself using surge pricing algorithms
. Key points about Official Platinum tickets include:
- They represent some of the best or most in-demand seats in the venue, often released at or after the general presale
- The pricing is dynamic, meaning prices fluctuate according to market demand, similar to airline or hotel pricing models
- There are no additional perks or benefits included with Platinum tickets; they are not part of a package and do not guarantee VIP access or specific seating advantages beyond location
- These tickets are sold officially by Ticketmaster, not through secondary resellers, although they may be more expensive than regular tickets
- Fans can resell Platinum tickets subject to event terms and conditions
- Some controversy exists around the perception of Platinum tickets as a form of official scalping or price gouging by Ticketmaster, as they can be significantly more expensive than standard tickets without added value
In summary, Official Platinum tickets are premium-priced, high-demand tickets sold officially by Ticketmaster, offering fans a chance to secure some of the best seats at market-driven prices but without extra benefits beyond seat location