Retargeting ads, also known as remarketing, are a form of online advertising that allows businesses to reach out to previous visitors of their website or app by displaying ads or sending emails. These ads are served to people who have already visited a website or are a contact in a businesss database, such as a lead or customer. Retargeting campaigns remind website visitors of a businesss products and services after they leave the website without buying.

Retargeting works by utilizing cookies, small pieces of data stored by a web browser that remembers users who visited an ad or webpage. When a user visits a website, a cookie is stored on their device, and when they browse the web later, the cookie lets the retargeting provider know when to serve ads, ensuring that ads are served only to people who have previously visited the website.

Retargeting campaigns can be done with the help of Google Ads, Facebook retargeting, LinkedIn Ads, and other retargeting advertising platforms. Retargeting ads are a low-budget, low-effort way to showcase surplus products from a store to potential customers. Retargeting is a powerful branding and conversion optimization tool that works best in conjunction with inbound and outbound marketing or demand generation.

Retargeting is most effective if businesses segment their visitors and tailor the retargeting ads shown to each group. Retargeting is precise, allowing businesses to segment customers based on their traits or behavior, which allows them to create relevant ads to drive more purchases. Retargeting builds visibility for a brand, allowing businesses to reach an audience that has already expressed interest in their products.

In summary, retargeting ads are a form of online advertising that allows businesses to reach out to previous visitors of their website or app by displaying ads or sending emails. These ads are served to people who have already visited a website or are a contact in a businesss database. Retargeting works by utilizing cookies, small pieces of data stored by a web browser that remembers users who visited an ad or webpage. Retargeting is a powerful branding and conversion optimization tool that works best in conjunction with inbound and outbound marketing or demand generation.