A social media handle, also known as a username, is a unique identifier that individuals or businesses use to represent themselves on social media platforms. It is usually preceded by an “@” symbol and can consist of letters, numbers, and symbols. Social media handles are used to identify and tag users in posts, comments, and messages, and they make it easier for people to search for and find specific individuals or businesses on social media platforms.

Social media handles can make or break one’s internet presence, and choosing the right one should be an important part of the formation of every business when it comes to online marketing. Having a memorable and easy-to-remember social media handle is important for individuals and businesses as it can make it easier for people to find and engage with them on social media.

It is possible to use a social media tracker to figure out if the social handle you are interested in is already in use or not. While it is not necessary for social media handles to match on every social media account, having a social media handle that’s the same on every social media platform makes it easier for users to find you and is considered to be one of the best social media practices.