There are various types of promotional strategies that businesses can use to promote their products and services. Here are five types of promotional strategies:

1. Direct marketing: This strategy involves reaching out to potential customers directly through email, phone calls, or mail. It can be personalized and targeted to specific audiences.

2. Sales promotion: This strategy involves offering incentives to encourage customers to buy your product. Examples include offering discounts, coupons, or free samples.

3. Digital marketing: This strategy involves promoting your product or service through digital channels such as social media, search engines, or email marketing.

4. Personal selling: This strategy involves face-to-face interaction with potential customers. It can be effective for building relationships and trust with customers.

5. General advertising: This strategy involves promoting your product or service through various media channels such as TV, radio, or print ads. It can be useful for reaching a large audience.

Its important to note that businesses should choose the promotional strategies that best fit their product, target audience, and marketing goals. A combination of different strategies may be necessary to achieve the desired results.