The 7 Cs of communication is a checklist of principles for effective communication, whether written or spoken. The 7 Cs stand for:

• Clear: Convey your message in an easy-to-understand manner. Use short, simple sentences while speaking or writing. The aim is to share your thoughts and ideas with utmost clarity.

• Concise: Be to the point without using a lot of words. Use only the necessary words to convey your message.

• Concrete: Use exact and specific words to convey your message. Avoid vague or abstract language.

• Correct: Ensure that your message is accurate and free from errors.

• Coherent: Ensure that your message makes sense and flows logically. Think carefully about the order of your points and how you can make it come across in an easy-to-understand way. It’s also important to be consistent with style and content when delivering multiple forms of communications.

• Complete: Ensure that your message contains all the necessary information that your audience needs to understand your message.

• Courteous: Be polite, friendly, professional, open, and honest. Think about your message from the recipient’s point of view and be empathetic towards their needs. This will help you to deliver the message in a way that’s easy to understand and buy into.

By following the 7 Cs of communication, you can ensure that your messages are clear, concise, concrete, correct, coherent, complete, and courteous, making them more effective and impactful.