The stickers on Michigan football helmets represent various achievements and tell the story of a player's entire career. Introduced in 2015, the stickers can signify anything from a win to academic honors, MVP awards, and individual successes on and off the field. For example, a maize sticker with a wolverine represents a win, while a sticker with the Big Ten logo on a book signifies Academic all-conference honors. There are also stickers for earning a varsity letter, being a season MVP, and achieving All-American honors, among others

. The stickers are a unique way to recognize and celebrate the accomplishments of the players throughout their careers.