Channel segmentation typically yields several key benefits. The most common ones include addressing the needs of each channel segment separately, enabling more targeted promotional activities, supporting price differentiation where appropriate, and delivering the right products to the right channels. It can also streamline marketing and sales efforts, improve overall return on investment, and enable scalable growth by expanding reach without sacrificing relevance. Additionally, it helps identify underserved or profitable niche audiences within different channels, which can drive better engagement and higher conversion rates.