A marketing degree can lead to a variety of career paths in different industries. Here are some of the jobs you can get with a marketing degree:
- Marketing Assistant
- Sales Manager or Sales Representative
- Public Relations Specialist
- Fundraiser
- Social Media Manager
- Event Manager
- Advertising Account Executive
- Advertising Art Director
- Digital Marketer
- Market Researcher
- PPC Specialist
- Product Manager
- Copywriter
- SEO Specialist
- E-commerce Marketing Manager
Marketing degrees offer a versatile landscape, with careers that will suit diverse interests and goals, offer great earning potential, and develop a set of skills that can transfer to almost any industry. Marketing professions may focus on business and finance, copywriting and social media, analytics and data, or public relations and fundraising. The field has breadth and depth, so the job opportunities are expected to grow each year.
It is important to note that a marketing degree teaches you almost nothing about how to do the tactical stuff that you actually need to do your job, such as SEO, Google Ads, managing segments, building websites, designing tradeshows, running a social media account, managing sales, or any of the tactical stuff that you actually need to do your job. However, experience is key, and anyone with any degree can basically get a job in marketing.
In addition to the jobs listed above, marketing degrees can also lead to adjacent fields, like business, sales, advertising, or public relations. To expand your career horizon, focus on skills rather than individual tasks.
