The Genesis brand is a luxury vehicle division created and owned by Hyundai Motor Company, a South Korean automaker. Genesis was officially announced as a standalone luxury marque in November 2015, separating it from Hyundai's mainstream lineup to focus exclusively on premium vehicles

. Genesis cars are designed in multiple locations including Rüsselsheim (Germany), Namyang (South Korea), and Irvine (California, USA), but they are primarily produced and manufactured in Ulsan, South Korea

. The brand launched its first independent model, the Genesis G90, in 2017 and has since expanded its lineup to include sedans, SUVs, and electric vehicles

. In summary:

• Manufacturer: Hyundai Motor Company
• Brand: Genesis (luxury division)
• Established as standalone brand: 2015
• Design locations: Germany, South Korea, USA
• Manufacturing location: Ulsan, South Korea
• First model as standalone brand: Genesis G90 (2017)

Genesis aims to compete with established luxury brands like BMW, Mercedes- Benz, and Lexus, offering premium comfort, advanced technology, and sophisticated design