The What Cheer Flea Market is a popular flea market held three times a year at the Keokuk County Fairgrounds in What Cheer, Iowa. The flea market is known as a "collectors paradise" and is a popular destination for those looking for unique and interesting items. The gates open at 7:00 AM each day, and some dealers start closing at 4:30 PM, but the gates do not close. The flea market is a three-day event, usually held on a weekend in May, August, and October. The admission fee for Early Bird Thursday is $5.00. The event is organized by What Cheer Flea Market Inc.