Mattel is the company that owns Barbie. Barbie is a fashion doll created by American businesswoman Ruth Handler, manufactured by Mattel, and launched in 1959. Mattel has sold over a billion Barbie dolls, making it the companys largest and most profitable line. The Barbie brand includes a range of fashion dolls and accessories, and it has been an important part of the toy fashion doll market for over six decades. The brand has expanded into a multimedia franchise since the late 1980s, including video games, computer-animated films, and a live-action film. Mattel generates a large portion of Barbie revenue through related merchandise, such as accessories, clothes, friends, and relatives of Barbie. The company has also formed partnerships with other entertainment companies to produce movies based on its toy brands, including the Barbie movie.