Instagram is owned by Meta Platforms, formerly known as Facebook, Inc. . Mark Zuckerberg, the founder, chairman, and CEO of Meta Platforms, is the largest shareholder in the company and has the most voting power. Meta acquired Instagram in 2012 for $1 billion when the photo-sharing company was garnering significant attention from venture capital firms and other investors. Despite being owned by Meta, Instagram operates independently from Metas main Facebook platform. Instagram is the most valuable product of Meta and generates more advertising revenue than Facebook.