Hailey Bieber said in a recent WSJ interview that she finds the comparisons between her beauty brand, Rhode, and Selena Gomez's Rare Beauty "annoying" and that she did not ask for such comparisons. She expressed that she believes there is room for every brand and does not feel competitive with those who do not inspire her. Hailey's comments were clarified by sources to be about competing beauty brands in general, not directly about Selena. Hailey has also previously mentioned that she hates how she and Selena are often pitted against each other, calling the rivalry "vile" and based on "twisted narratives." She emphasized that she and Selena have no personal beef despite public speculation. In response, Selena Gomez defended Hailey on social media, urging kindness and stating there is room for everyone, confirming she is not affected by Hailey's remarks and that all brands inspire her. Selena's deleted Instagram post said, "Just leave the girl alone... Be kind. All brands inspire me. There is room for everyone." Both seem aligned in wanting to end the drama and support each other amid ongoing public comparisons.