Digital marketers use digital channels to reach customers, build brand awareness, and promote products and services. They are responsible for enhancing brand recognition and driving traffic with the goal of acquiring leads. Digital marketers wear many hats and have to master a wide range of skills and tools to stay on top of the ever-growing digital media channels they use to create, deploy, manage, and track campaigns. Depending on the company, industry, and seniority of a role, a day in the life of a digital marketer would often include managing social media marketing campaigns, working on search engine optimization or search engine marketing efforts, overseeing email campaigns, and creating content for a company blog. Typically, digital marketers have some or all of the following digital marketing responsibilities:

• Social media marketing
• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Email marketing
• Content creation
• Analytics and reporting

Digital marketers use measurable analytics to identify weaknesses and find ways to improve performance across digital channels. They also design strategies based on search engine optimization and search engine marketing followed by content. The ability to connect with potential customers through innovative digital ad strategies, email campaigns, and catchy social media posts is what digital marketers do.