The word bespoke means something that is specially made or custom-made for a particular person according to their specifications. It originally referred to tailor-made clothing, such as suits or shoes, made to fit an individual's measurements and preferences

. More broadly, bespoke now applies to various products and services beyond clothing, including furniture, software, medicine, and even cocktails-anything tailored or commissioned to meet the unique requirements or tastes of a customer

. The term implies exclusivity and personalization, often used in marketing to suggest a high level of customization and quality

. Etymologically, "bespoke" comes from the verb "bespeak," meaning to order or arrange beforehand. The adjective form has been in use since at least the 17th century

. In summary, bespoke means:

• Made to order or custom-made for an individual
• Tailored to specific requirements or tastes
• Originally used for tailor-made clothing, now used more widely for personalized goods and services