what does crm stand for in sales

what does crm stand for in sales

1 year ago 62
Nature

CRM stands for "Customer Relationship Management". It is a software system that helps businesses manage all their relationships and interactions with customers and potential customers. A CRM system allows businesses to consolidate all communications, documents, quotes, purchases, and tasks associated with each lead and client in one place. It also lets businesses store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location. A CRM system is used to track information and interactions between a company and its customers, and it is accessed and edited by multiple people within an organization. A CRM system helps streamline sales, marketing efforts, customer service, accounting, and management for growing companies.

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