Figma is a collaborative web-based design tool primarily used for user interface (UI) and user experience (UX) design. It allows designers to create, share, and test designs for websites, mobile apps, and other digital products. Figma's key features include:

• Designing static wireframes, mockups, and interactive prototypes to simulate how websites and apps will function.
• Collaborating in real-time with team members, including designers, developers, product managers, and others involved in the design process.
• Creating and managing design systems with reusable components and styles for consistency.
• Hosting virtual brainstorming sessions and workshops using FigJam, Figma's digital whiteboard tool.
• Facilitating smooth handoff between designers and developers through Dev Mode, which includes code inspection and asset export.
• Creating presentations and marketing content collaboratively.
• Recently added features include Figma Sites for AI-driven website building, Figma Make for AI prototype and code generation, and Figma Slides for collaborative presentations.

The tool is widely popular due to its accessibility (works directly in the browser with no software download required), powerful prototyping capabilities, and strong team collaboration features. It is used by UX/UI designers, graphic designers, marketers, and developers to efficiently design digital experiences and interactively test user interfaces before development. Overall, Figma is a versatile platform that covers the entire design workflow from concept to developer handoff, making design accessible and collaborative for teams of any size. If you need specifics on how to use it or pricing info, let me know!