Keye from MAFS UK works as a marketing professional in London. Reports note he held a marketing manager role in the city, with experience in luxury property marketing and related communications. Some sources say he previously worked in lifestyle marketing at The Crown Estate, and that he may also do writing as a side project. As with many reality-TV participants, public details about exact titles or employers can vary in the press, but the prevailing narrative is that his primary occupation is in marketing within urban, high-end sectors.