MSRP stands for Manufacturer's Suggested Retail Price. It is the price that a product’s manufacturer recommends retailers or dealers charge for a new product, most commonly used for vehicles but also applicable to appliances, electronics, and other retail goods

. Key points about MSRP include:

• It is a suggested price, not a fixed or mandatory price. Dealers can sell the product for more or less than the MSRP depending on market conditions and negotiations

• For new cars, dealerships are legally required to display the MSRP on the vehicle’s window sticker, often called the "sticker price" or "Monroney sticker," to provide transparency to buyers

• The MSRP reflects the manufacturer’s calculation of production costs, marketing, and a reasonable profit margin for dealers

• The MSRP serves as a starting point for price negotiations between buyers and sellers

• The MSRP differs from the invoice price, which is the amount the dealer pays the manufacturer, and knowing both can help buyers negotiate better deals

In summary, MSRP is a recommended retail price set by the manufacturer to standardize pricing and guide dealers and consumers, but the actual sale price may vary