OKR stands for "Objectives and Key Results". It is a goal-setting framework that helps individuals and teams track the progress of achieving their goals by creating engagement and alignment around measurable metrics. The OKR methodology was created by Andy Grove at Intel and taught to John Doerr by him. Since then, many companies have adopted them, including Google, Allbirds, Apartment Therapy, Netflix, and inspiring nonprofits like Code for America. The main purpose of OKR is to make sure that all members of an organization are working towards a common direction at a constant pace with clear priorities. The objective describes ambitious goals and a vision that’s concrete, significant, and action-oriented, while the key results are the measurable outcomes that define the progress towards the objective. OKRs can be used across various departments from sales, marketing, and HR to customer service, finance, and engineering.