Winning is driven by a combination of factors, including character, leadership, and performance. The book "What Drives Winning" is full of real-life examples and time-tested advice from some of the winningest coaches in sports history, as well as a number of easy-to-follow strategies for building character and achieving success. The What Drives Winning website brings together top minds in sports to ask important questions and share insights on what it takes to win. The website also offers videos, books, and a coaching lab to help people elevate their performance.

Leadership is another key factor in driving winning. The What Drives Winning Twitter account shares leadership lessons around managing teams and achieving success. The What Drives Winning YouTube channel features videos from the annual What Drives Winning Conference, which brings together coaches, athletes, and other experts to share insights on what it takes to win.

In summary, winning is driven by a combination of factors, including character, leadership, and performance. The What Drives Winning book, website, and conferences offer valuable insights and strategies for achieving success in sports and beyond.