NewJeans is a South Korean girl group formed by ADOR and HYBE Labels, consisting of five members: Minji, Hanni, Danielle, Haerin, and Hyein. They released their debut single "Attention" on July 22, 2022, followed by their debut extended play, New Jeans, which was released on August 1, 2022. The groups name, NewJeans, is a double entendre. It alludes to the idea that jeans are a timeless fashion item and the groups intention to carve a timeless image for themselves. The name is also a word play on the phrase "new genes", referring to the group ushering a new generation of pop music.

NewJeans has sponsored and collaborated with several brands, including Musinsa, Levis, Coca-Cola, LG Electronics, Apple Inc., and McDonalds Korea. ADORs new pop-up shop for NewJeans was open during August, selling a wide variety of NewJeans 90s-inspired merchandise, from clothes to stickers. The business also had a picture booth that attracted a lot of customers.

In summary, NewJeans is a South Korean girl group that has released music and collaborated with several brands. They have a unique name that alludes to their intention to carve a timeless image for themselves and usher in a new generation of pop music.