what era is motown

what era is motown

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Motown is not an era, but rather a record label that was founded in 1959 as Tamla Records and acquired the name Motown in April 1960. Motown Records was a black-owned, black-centered business that produced soul and pop classics that changed America. Motown music is a pop music style associated with Motown Records, which brought together rhythm-and-blues, gospel, and pop influences as it sought to “cross over” to reach a wide audience that included white teenagers. Motown enjoyed its greatest success between 1965 and 1968, when it dominated the Billboard charts. The label produced many chart-topping artists, musicians, and groups, including Martha and the Vandellas, Smokey Robinson and the Miracles, The Temptations, The Four Tops, Diana Ross and the Supremes, Gladys Knight and the Pips, The Jackson 5, Stevie Wonder, and Marvin Gaye.

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