The group of educated and innovative individuals who gain significant advantages from adopting technology before most other users are called Early Adopters. Early adopters are typically younger, have higher social status, advanced education, and more financial resources compared to later adopters. They are more socially forward and exercise judicious choice in adopting new technologies, which helps them maintain a central communication position and influence others. They follow the innovators, who are the very first to try new innovations, but early adopters are more deliberate and selective in their adoption decisions
. In summary:
- Innovators : First to adopt, risk-takers, highest social class, youngest.
- Early Adopters : Second fastest, educated, socially influential, financially capable, and gain significant benefits from early adoption.
- Early Majority : Adopt after early adopters, more pragmatic.
- Late Majority : Skeptical, adopt after average person.
- Laggards : Last to adopt, resistant to change
Therefore, Early Adopters are the group of educated and innovative individuals who benefit significantly by adopting technology before most other users.